Low Car Diet is the behavioral campaign and mobility competition in the Netherlands where employees exercise more for a month and travel as consciously and sustainably as possible (to and from work).
50 companies and almost 10.000 participants
Reduction of 100 tons of CO2 in one month
Now that the 2021 edition is over, we are starting preparations for 2022. The exact date for the campaign is not known yet, but what we already know is that if your organization participates, there will be an enthusiastic activation team to recruit as many employees as possible in the month prior to the Low Car Diet. This is followed by the press conference where employees of your organization will meet their opponents and where the national press will report. At the start of the Low Car Diet 2022, we ensure that all participants are well prepared and the competition starts; everyone tries to travel as sustainably as possible for a month.
The Fynch Smart Mobility app measures all CO2 emissions, and therefore an intermediate ranking can be drawn up every week. On the last day of the Low Car Diet, the participants reunite for the festive award ceremony. Naturally, the Low Car Diet team guides the process from A to Z and does everything possible to maximize the enthusiasm and results. Below you will find the seven steps that we will go through during the event.
Would you like more information about the results and experiences during the 2021 edition? Check out our community platform!
Your organisation wants to change people´s travel behaviour and applies
The organisation will receive the recruitment package, which allows them to recruit team members within the organisation. On top of that, a Low Car Diet activation team will visit. Together we will work on different travel behaviour!
The teams will meet their opponents, talk to the press and receive their incentive package. The start is almost there!
Participants are prepared for the big competition. They download the Fynch App that will measure all trips, they will complete the baseline measurement and they will get to know different ways of travelling.
Every team member will travel as sustainable as possible each day and will score points for the team by doing so. Motivating messages and videos will be uploaded and every week we will share the interim ranking during the Low Car Diet Journal.
All team members will be rewarded with an exciting and inspirational day. The winning team will be announced during this day as well. The team captains will also be invited to the Low Car Diet Dinner.
The organisation will receive a report including all results and the participants will receive a survey to finish off the Low Car Diet 2021.
We are at your disposal if you are interested or have any questions. Contact us directly via info@lowcardiet.nl or leave your details. We will then contact you as soon as possible.
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