Low Car Diet is organised by Stichting de Reisbeweging
Urgenda organised the Low Car Diet for the first time in 2012. Since then it has become the biggest mobility competition in the Netherlands. The Low Car Diet became part of its own, independent foundation in January 2017; Stichting de Reisbeweging.
Since February 2021, Stichting de Reisbeweging has been organising the Frisse neus challenge ('fresh air challenge').